The health product market starts a new cycle

Nowadays, staying up the longest night and using the most expensive health products has become the "standard" for the vast majority of young people. Under the fast-paced lifestyle and high-intensity work pressure, many young people are struggling with their physical health while hoping for health products to "renew their lives and restore their blood", saving the increasingly receding hairline and growing fine lines.


The health industry is undoubtedly entering a period of rapid growth, moving towards larger goals. The "2017-2022 China Health and Wellness Industry Market Development Status and Investment Prospects Prediction Report" proposes that in the user group of China's health and wellness market, the proportion of young people aged 18 to 35 is as high as 83.7%, and their attention to health products from eating to using is continuously increasing. Last year, during the Tmall "618" event, the transaction amount of electric scraping boards increased by 170 times year-on-year, making them one of the favorite health products for users born in the 2000s; Since February of this year, TPE material pillows that have been claimed to have sleep aid effects have become popular at Vipshop, with the purchase volume of '95 generation' increasing more than six times year-on-year. The "Healthy China 2030" Plan Outline clearly states that policy support will be provided for various health industries, with the goal of achieving a total scale of 16 trillion yuan in China's health industry by 2030. The "14th Five Year Plan" for National Health released in 2022 proposed a goal of no less than 11.5 trillion yuan in total scale of the health service industry by 2025, and also deployed the task of optimizing and strengthening the health industry.


In the past, young people always boasted of being young, and there was no bottom line for indulgence. Staying up late was even more common. But today, many young people are starting to talk about "getting old". Not only that, they have also done a better job in their actions, and more and more people have joined the health team early on. Moreover, attention in daily life is no longer sufficient to meet needs, and more people are focusing on various health products. Whether it is the stable development of the domestic health industry or young people buying health products on various platforms, it all indicates that people's health awareness is improving at present. Statistics show that the scale of China's health and wellness market has exceeded one trillion yuan, with an average annual expenditure of over 1000 yuan per urban resident on health and wellness. Among them, the proportion of young people aged 18 to 35 exceeds 80%.

More and more young people are "generously giving" when paying for their health, which has led to some interesting phenomena. They are truly scenario oriented consumers who want to have a good breakfast but are afraid of gaining weight. A nutritious and full belly substitute milk shake is perfect, and they crave milk tea before taking anti sugar pills at work. After a busy day, they come home to soak their feet and need to be paired with anti moisture and beauty medicine bags... They have a more positive lifestyle and are willing to try new things. When purchasing health products, not only do you look at the ingredient list, but you also pay attention to whether the appearance is good or the taste is delicious. You can quickly accept and try products such as gummies, chewing tablets, and portable massagers; They have become health ambassadors for their families, viewing everything from basic health care to health and beauty as an investment and liking to be fully armed when purchasing products. Specifically, not only are all kinds of imported health care products that are necessary for health preservation in traditional cognition popular, but also all kinds of health monitoring products that are not often selected in the past, such as pulse oximeter, blood glucose meter, sphygmomanometer, have been put into the shopping cart of young people. Sports bracelets are more typical, to exaggerate, almost a must-have for human hands.


The health product market should not only be "young" but also "evergreen". Optimizing standard supply not only fills the gap in the current lack of health product standards, but also improves the registration and filing mechanism with standards, effectively supporting enterprise product development and healthy industry development; Strengthen safety supervision, crack down on various illegal behaviors, and guide business entities to transform from barbaric growth to standardized operation; Scientifically guide the public to treat health products rationally, improve consumers' ability to recognize, distinguish, and reject fake products, and promote the formation of a situation of "honest management and social governance" for health products.

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